Stephanie McMahon thinks giving back to the 💦community is important, sometimes to a fault.
The WWE Chief Brand Office൲r at ANA Masters of Marketing conference in Orlando. McMahon how the company has leveraged its content to build a loyal and massive fanbase, pointing to three keys to their marketing success - giving back, a content-first approach, and pop culture & brand integration. McMahon caused controversy last year when she tweeted that "Philanthr🐈ophy is the future of marketing."
WWE has partnershiꦕps with charitable organizations like the Boys and Girls Clubs of America, Susan G. Komen for the Cure, Make-A-Wish Foundation, and the Special Olympics, in addition to starting Connor's Cure, a charity focused on pediatric cancer.
"It's ܫimportant for us to give back to the community and put smiles on our fan🐟s' faces, and create memories for them," McMahon said.
In regards to the c🎃ontent WWE produces, the company has that down to a sciꦡence.
"You want content that's relatable, genuine, authentic and resonates with your consumer," McMahon said. 🎀"They have to have a reason to care ... If we're doi💜ng our jobs right, you become invested in our characters' tragedy and triumph."
McMahon also commented on her role / character on TV, onౠe that differs from her actual personality.
"I wear many🐷 hats," she laughed. "I play a villain, 🐲so when I hear people booing me on TV, it's good. I love it."
With pop culture & brand integrations, they have to be authentic, McMahon said. Some examples of this are two WWE-themed reality shows on E! (Total Divas ▨and Total Bellas), as well as celebrities making appearances on WWE programming. Jon Stewart, who's a wrestling fan, appeared at SummerSlaღm twice.
"These integrations have to be authentic, and Jon Stewart had a whole lot of fun with🌠 it," McMahon said.
Stephanie McMahon is 🔯currently the commissioner of Monday Night Raw, which airs on the USA Network.
